Outbound/Inbound Telemarketing and Phone Solicitation B2B and B2CTelephone marketing is a very common sales and marketing method for the following categories:
· Lead Generation, the gathering of information · Sales, using persuasion to sell a product or service · Inbound, reactive reception of incoming orders and requests for information. Demand is generally created by advertising, publicity, or the efforts of outside salespeople · Outbound, proactive marketing in which prospective and preexisting customers are contacted directly Telemarketing is a method of direct marketing in which a salesperson uses the telephone to solicit prospective customers to buy products or services, either these are Business to Business or Business to Consumer. No one can dispute that telemarketing and teleservices need an image makeover. Telemarketers regularly rank last in polls concerning business ethics. Millions of Americans rushed to join the national no-call registry. Americans really do buy over the telephone. A 2003 survey by the Direct Marketing Association shows that telemarketers mostly do a good job. It\'s a popular way for consumers to learn about and buy products and services. From May 2002 to May 2003, one-third of adult Americans (66 million) bought products or services by phone as a result of an outbound telemarketing campaign. These folks, equally men and women, spent $9 billion on products averaging about $135 per unit. Nearly 60 percent said their purchase specifically suited their needs. Nearly 40 percent felt the savings and trial offers they received over the phone were a strong reason they made the purchase. At th same time telemarketing businesses are high risk for the merchant service providers. Although the many of telemarketers represent legitimate businesses, many do not. Unscrupulous telemarketers are successful at swindling consumers out of millions of dollars. Unfortunately many criminal efforts are aimed at elderly senior citizens who do not have time to replenish their savings and who may be devastated by the financial losses. Telemarketers sometimes engage in unfair practices that may not rise to the level of criminal violations, but nevertheless harm consumers. Whether your telemarketing call center conducts inbound telemarketing or outbound telemarketing services, you no doubt will need a payment acceptance mechanism in place to accept credit cards or electronic checks. We specialize in High-Risk telemarketing merchant credit card payment processing and E-Check payment processing solutions. Whether your telemarketing business is an existing business requiring a high risk telemarketing merchant account or you are starting a new business, we can help. Utilizing our ongoing relationships with several international and domestic banks worldwide, we can place your telemarketing call center business with an offshore processing bank and give you the ability to accept telephone credit card payments or Echecks in no time. Return to High Risk Merchants Problems and Solutions |
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