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Merchant Service Glossary

Acquiring Bank
This is the status of a Visa/Master Card member bank that establishes and maintains the merchant relationship and processes all merchant transactions.

Address Verification Service (AVS)
Process used by a credit card processor or other party to verify that a customer\'s ordering address matches their records. AVS is a tool for merchants to reduce the risk associated with card not present transactions, such as mail order, telephone order or Internet transactions. The billing address given by the customer is passed in the transaction and it is checked against the billing address on file at the customer\'s card issuing bank.

Automated Clearing House
An ACH transaction is an electronic fund transfer through the Federal Reserve Bank from a checking or savings account

Authorization
The process of checking the validity and available balance of a customer\'s credit card before the transaction can be accepted. The process whereby a transaction is approved by an issuing bank, authorized agent, or Visa/MasterCard on behalf of that issuer, before the transaction is completed by the merchant via telephone or terminal.

Batch Processing
This occurs when a merchant transmits the "batch" of daily sales for processing. An "open" Batch is one that is not yet "closed." Batching generally occurs at least once per day.

"Card Not Present" Merchant Account
An account that allows merchants to process credit cards without a face to face transaction with the purchaser.

Certificate Authority
A Certificate Authority (CA) is a third party which verifies the identity of merchants and their sites. The certificate authority issues a certificate (also called a digital certificate or an authentication certificate) to an applicant company, which can then put the certificate up on its site.

Chargeback
A chargeback is the result of an action taken by a cardholder who disputes a credit card transaction through their credit card issuer. The card issuer initiates a chargeback against the merchant\'s account. The sale amount of the disputed transaction is immediately debited from the merchant\'s bank account. Merchants have 10 days in which to dispute the chargeback. This may be accomplished by providing the card issuing bank with a proof of purchase by the cardholder. This could be a signature or proof of delivery. A chargeback fee is generally assessed to the merchant account by the merchant bank for the handling of this process.

CVV2
CVV2 is a three digit security code that is printed on the back of most credit cards. The CVV2 program is designed to reduce fraud in the card not present environment by validating that a genuine Visa/MasterCard credit card is being used during a transaction.

Delayed Settlement Processing
Once a transaction has been authorized, the merchant must ship the hard goods before a transaction can be settled. Delayed settlements are stored online until the merchant selects the transactions for settlement.

Digital Certificate
A Digital Certificate issued by a Certificate Authority certifies that a merchant and a particular website are connected, just as a photo on your driver\'s licence connects your identity with your personal details. A digital certificate verifies to the shopper that the virtual store is actually associated with a physical address and phone number which can increase the shoppers confidence in the authenticity of the merchant.

Discount Rate
A fee taken by the bank as a percentage of all sales transactions. If the discount rate is 2.50%, for example, the discount rate fee is $2.50 for a $100.00 charge. There different discount rates for each transaction type: Qualified, Mid-Qualified and Non-Qualified. Mid-Qualified is higher than Qualified and Non-Qualified is higher than Mid-Qualified.

Gateway
This is a service which connects the shopping cart with the card processor. Essentially, the gateway accepts the data in the shopping cart\'s format, translates it to the card processor\'s format and sends it to the card processor. It then does approximately the same thing, but in reverse, when it returns the authorization and other codes to the shopping cart.

Merchant Account
A "bank account" established with a payment processor for the settlement of credit card transactions. Any merchant who wants to take credit card orders must establish a merchant account. Internet merchants need a "Card Not Present Merchant Account."

Mid-Qualified
A card not present transaction, which includes the billing address being passed for an authorization or sale transaction. This also applies to Loyalty/Reward cards. The discount rate for this transaction is higher than the discount rate for a Qualified transaction.

Non-Qualified
A card not present transaction, which does not include the billing address being passed for an authorization or sale transaction. This also applies to charges on Government, Corporate, Foreign Cards and some Loyalty/Reward cards and when sales transactions are not batched within 24 hours. The discount rate for this transaction is higher than the discount rate for a Mid-Qualified transaction.

Off-Line Transaction Processing
Capture of order and credit card information for later authorization and transaction processing through a traditional card swipe terminal or through a computer.

Order Confirmation
An email message notifying a customer that an order has been received and will be processed.

Order Management System
A system that accepts orders and initiates a process that results in the outbound shipment of a finished good.

Qualified
These transactions are card present, a retail transaction that is card swiped and the merchant batches out at the end of the day.

Real Time Credit Card Processing
On-line authorization of a credit card number in real time informing the merchant that the card has been approved.

Refund Policy
How (and to what extent) will the merchant guarantee products or services sold to a cardholder? Merchant Banks require a written refund policy for each applicant, as a liberal refund/return policy may encourage the reduction in the number of chargebacks that a merchant receives.

Reserve
A practice in which a percentage of the sale amount is retained by the Merchant Bank to protect themselves against catastrophic losses.

Secure Server
All Web servers that handle credit cards should use SSL (secure socket layer) encrypted communications. While a secure server discusses sensitive credit card information with the customer, anyone eavesdropping on this electronic conversation (through any Internet computer) between browser and server will only see illegible data. Of course, it can\'t protect the customer from someone watching over the customer\'s shoulder.

Shopping Cart
As used on the Internet, a shopping cart is analogous to choosing items in a grocery store and placing them in a shopping cart for eventual purchase. Chosen items are grouped into a single purchase (Shopping Cart) so that only one electronic purchase need be completed.

Settlement
Once the goods have been shipped to the customer, the merchant can key a transaction for settlement at which time the customer\'s credit card is charged for the transaction and the proceeds are deposited into the merchant account.

SSL
Secure Socket Layer is an encryption technology on the server that scrambles important data such as credit card numbers and order information when it is being stored or passed from one computer to another. This is a certificate which is installed on a secure server. It is used to identify the merchant using it and to encrypt the credit card, and other sensitive, data. See "Secure Server."

Shipping Confirmation
An email message that notifies a customer that an order has been shipped.


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